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Germs and dirt ar serious concerns for anxious parents merely professor gilbert, co-author of dirt is good: the reward of germs for your child's underdeveloped immune system says that we need.
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In the operation, kids can acquire dirty but with omo, mothers don't need to concern because it takes care of all single bit of dirt.
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How many people have liked the dirt is good video?
The OMO channel gained around 2,000 subscribers through the course of the campaign. The Dirt is Good videos earned almost 1,300 likes and were shared by users nearly 500 times. As far as building brand love, the activity definitely drove consumers to forge meaningful connections with OMO.
What are the results of the dirt is good campaign?
In one day, alone, the masthead reached 76% of unique users who were exposed to the Dirt is Good campaign, equivalent to 12.4 million unique users. The "Would You Be Angry or Proud" ads produced particularly impressive results in Saudi – a 37.5% view-through rate and a best-in-class lift in awareness of 13.3% in after only one impression.
How long is the Unilever Omo case study?
The team created a film lasting 23 hours and 12 minutes that showed a child doing nothing other than sitting on a couch, playing computer games and sleeping. This ran as a livestream masthead on YouTube homepage with a high daily reach.
Why does Unilever think dirt is good for kids?
Children need plenty of exploratory hands-on play – the kind where they can go out and get dirty – because it’s essential for their learning and healthy development. To market OMO laundry products, Unilever developed a global brand philosophy around the notion that “Dirt Is Good.”
Last Update: Oct 2021
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Comments
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22.10.2021 10:28
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20.10.2021 05:13
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25.10.2021 06:12
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Unilever is the world's third largest consumer goods company every bit of 2011 receipts comparisons and has a multinational dispersion reach, including intellectual nourishment, beverages, cleaning agents an.
This image demonstrates omo dirt is good case study.
This picture shows Omo washing liquid.
This picture demonstrates Persil campaign.
This image demonstrates Omo detergent origin.
This picture demonstrates Persil vs omo.
This picture shows Omo antibacterial.
This image illustrates Omo brazil.
This image representes Omo home.