Adidas essay woven sult

Adidas is a company that manufactures shoes and sport apparel. The founder is Adolf Dassler who is German. The name created by combination of the name and surname Adi Dassler, who started producing shoes in 1920s with the help of his brother Rudolf Dassler. That make costumer, to recognize Adidas is three parallel stripes of the same color.

In 1948, Adi created "adidas" from his own name and in 1949 introduced the "Three Stripes" logo, forming Adidas AG in August 1949. Adidas studded soccer boots, later called "World Champion," helped Germany win the 1954 World Cup.

Adidas, like other sports brands, is believed to engender high consumer brand loyalty. Brand loyalty towards Adidas, Nike, Inc., Puma AG and several other sportswear brands was examined in a recent study. The study found consumers did not exhibit unduly high loyalty towards such brands.

Adidas is woven in to the fabric of German and European football as a whole, and benefits from the profile of star players like Michael Ballack, but it must be concerned by Nike's success in the region's most popular sport - and Nike must be particularly pleased considering football is yet to truly take off in the US.